How to Position Your Book for Success Right from the Start 2017
Synopsis & Detail
A positioning study establishes the creative and professional intentions for your book, explores who you readers are, uncovers which books and authors are strong “comparables,” and helps you determine the best specs and price for your book. It will also help you write an effective synopsis, uncover strong category and keyword strings, and much more. Doing this type of research before you launch your book is foundational to your success. Here’s what Kathy Meis, founder of Bublish, will cover in this session:
• What is a book positioning study?
• Why is it important to position your book and conduct a positioning study?
• Elements of a thorough book positioning study
• How and where to do research for your positioning study
Kathy Meis is the founder and CEO of Bublish, the world’s first complete publishing solution with integrated marketing, discoverability and branding tools. With more than twenty-five years of experience in the media and publishing industry, she has served in a wide variety of editorial and management positions at some of the world’s leading media companies, including CBS and Forbes, Inc. She is a founding partner of the PubSmart publishing conference as well as a professional writer, editor, and ghostwriter. Kathy speaks and blogs regularly on the subject of book promotion, author branding, social marketing, and discoverability. She has been a featured speaker at many conferences, including Book Expo America, Women in Media, uPublishU, GrubSteet, PubSmart, IndieRecon and Indie Author Fringe.
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