Are you truly taking advantage of available marketing technology to reach as many book lovers as possible?
It seems that in our current age, there's a new app, website, social media platform or system to help streamline marketing activity and drive sales. It can often be a morass of digital confusion - if you let it. But authors today have more user-friendly marketing technology available at their fingertips than at any other time in history - so rejoice! Make sure you're on the cutting edge of what's available, what's affordable, and most importantly - WHAT WORKS!
What we'll accomplish in this session is narrowing down the universe of available marketing technologies so that you can get a good grasp of what's out there, how it works, and how you can incorporate it into your marketing strategy.
Here are a few areas we'll cover:
- Social Media Management Platforms (Hootsuite)
- Email Marketing Automation
- Digital Business Cards (pros & cons)
- Contact & Customer Management (CRM) Systems
- Proximity Marketing
- Collaboration/Project Management Systems
Rob Brown is an attorney and the Chief Book Lover at ForBookLoversOnly.com. Rob received his author marketing certification in 2017 which will be put to great use in promoting his first book about networking! When not interviewing talented authors on his internet TV and Live Radio! shows, Rob frequently lectures about powerful networking techniques and strategies in the DC area to lawyers and other business professionals.
Room: Providence Room