Why Your Author Brand Matters...A Lot!
Synopsis & Details
What is an author brand and why does is matter? In today's crowded book marketplace, it is the dynamic author brands that break through the noise, engage readers, and ultimately lead to more sales. In fact, readers are 15 times more likely to purchase a book by an author with a brand-name they know. In this session, Bublish Founder and CEO Kathy Meis will help you define your author brand and grow a community of dedicated readers around it. She'll cover how to:
- Discover your brand
- Craft an effective brand message for your target audience
- Create a strategic roadmap for development of your author brand
- Find examples of effective author brands in your genre
Kathy Meis is the founder and CEO of Bublish, the world’s first complete publishing solution with integrated marketing, discoverability and branding tools. With more than twenty-five years of experience in the media and publishing industry, she has served in a wide variety of editorial and management positions at some of the world’s leading media companies, including CBS and Forbes, Inc. She is a founding partner of the PubSmart publishing conference as well as a professional writer, editor, and ghostwriter. Kathy speaks and blogs regularly on the subject of book promotion, author branding, social marketing, and discoverability. She has been a featured speaker at many conferences, including Book Expo America, Women in Media, uPublishU, GrubSteet, PubSmart, IndieRecon and Indie Author Fringe.